PARS Research Company Profile Design

We did Company Profile Design for PARS, a private research consultancy company, they are members of the local Marketing and Social Research Association and the senior staff are members of the European Society for Opinion and Market Research (ESOMAR) and are bound by the worldwide code for research practitioners.

THE TASK

PARS wanted a company profile design that was brief, but, packed with information. They wanted to say a lot in a small space as a reflection of the importance of their work; a little spend can have a huge impact.

THE SOLUTION

We focused on challenging the generally held perception that research is thought of as expensive and of little value by the general population due to the fast-changing nature of the market environment. We positioned research as a guide, a how-to if you will for people who are serious about ensuring a large return on their investments.