SOFTIE Movie Advertising Design

We did some Movie Advertising Design for Boniface “Softie” Mwangi who has long fought injustices in his country as a political activist. Now he’s taking the next step by running for office in a regional Kenyan election. From the moment Boniface decides to run, telling his wife, Njeri, in passing with a hesitant laugh, he responds to each challenge with optimism. But running a clean campaign against corrupt opponents becomes increasingly harder to combat with idealism alone. And Boniface soon finds that challenging strong political dynasties is putting his family at risk. Should country really come before family, as he’s always believed?

THE TASK Create arresting visual materials that align with the movie poster to be shared in a blitz advertising campaign that will use traditional media such as billboards and posters as well as social media.

THE SOLUTION We developed artwork that relied heavily on the already well-known poster. We designed for billboards, banners, press-banners, flyers, posters and social media.